This privacy notice provides you with details of how we may collect and process your personal data through your use of our site www.wokewines.com, when you buy tickets to our events (including through our ticketing partner FIXR), when you complete our event surveys, and when you attend our events. By providing us with your data, you warrant to us that you are over 18 years of age. WOKE WINES is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice). Our contact details are:
Full name of legal entity: WOKEWINES LTD. Email address: info@wokewines.com
Postal address: 8 Wingbury Courtyard, Wingrave, Aylesbury, England, HP22 4LW.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@wokewines.com.
Tickets to our events are sold through FIXR, an independent ticketing platform embedded on our website. When you buy a ticket, FIXR acts as our data processor for the ticketing transaction and as a separate data controller for its own platform. WokeWines remains the controller responsible for the customer data we receive from FIXR and for how we use it afterwards. We link to FIXR’s own privacy policy at the point of purchase, and we encourage you to read it.
Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process the following categories of personal data about you:
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interest which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
We do not collect Sensitive Data about you — i.e. data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, or genetic and biometric data — with one exception: where you choose to give us dietary, allergy or other health information so that we can cater for you safely at an event. We process this only with your explicit consent and only to run the event. We never include dietary, allergy or any other health information in our analytics, nor in any anonymised insights or data products we share or sell.
We do not collect any information about criminal convictions and offences. Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose. We may process your personal data without your knowledge or consent where this is required or permitted by law.
From time to time we produce statistical insights and reports based on our ticketing and survey data — for example, aggregate trends in wine preferences, spend, or audience demographics. Before any such information is used for analysis, shared, or sold to a third party, we irreversibly anonymise it so that no individual can be identified from it. Our anonymisation method is to:
Anonymised, aggregated information produced in this way is not personal data and is not covered by data protection law. We may share or sell such anonymised insights to third parties. We will never sell raw, identifiable data in this way.
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site, buying a ticket through FIXR, or completing our event surveys). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. We may receive data from third parties such as our ticketing partner FIXR, analytics providers such as Google, advertising networks such as Meta (Facebook/Instagram), providers of technical, payment and delivery services, and, where you have consented, other partners. We may also receive data from publicly available sources such as Companies House or the Electoral Register.
We use cookies and similar technologies, including the Meta (Facebook) Pixel and Google Analytics, to understand how our site is used and to deliver and measure advertising. Where the law requires it, we set these only with your consent, gathered through the cookie banner on our website. You can change your preferences at any time. These tools may transfer data to providers based outside the UK/EEA — see “International transfers” below.
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business). Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications, and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.
We will not share or sell your identifiable personal data to any third party for their own marketing or commercial purposes unless you have given us your express, specific consent to do so. Where you give such consent, you may withdraw it at any time. This restriction does not apply to anonymised, aggregated insights, which are not personal data (see “Anonymised insights and data products” above).
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at info@wokewines.com. If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases.
We take photographs and film video at our events for our own marketing and promotional purposes, including on our website and social media, in advertising, and in press and partner materials. Our lawful ground is our legitimate interests in promoting WokeWines and future Winestock events. We display notices at our events to tell you that photography and filming are taking place. If you would prefer not to appear, or you would like us to remove an image of you from our marketing, please speak to a member of staff at the event or email us at info@wokewines.com and we will take reasonable steps to accommodate your request. We will not use event imagery in a way that is offensive or defamatory.
We may have to share your personal data with the parties set out below:
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
Some of the third parties we use — including analytics and advertising providers such as Google and Meta (Facebook/Instagram) — are based outside the United Kingdom and the European Economic Area (EEA), including in the United States. This means your personal data may be transferred outside the UK/EEA. Whenever we transfer your data out of the UK/EEA, we ensure a similar degree of protection by relying on an approved adequacy decision, or on standard contractual clauses or the UK International Data Transfer Agreement.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. You can see more about these rights at the ICO website. If you wish to exercise any of these rights, please email us at info@wokewines.com. You will not have to pay a fee in most cases, and we try to respond to all legitimate requests within one month. If you are not happy with how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk, though we ask that you contact us first so we can try to resolve it.
This website may include links to third-party websites, plug-ins and applications (including our ticketing partner FIXR). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
